PERSONAL DATA AND PRIVACY POLICY OF THE URBAN ELECTRIC COMPANY
1. WHO WE ARE AND HOW TO CONTACT US
We, The Urban Electric Company (“we,” “us,” “our”), are a business organization located in and formed under the laws of the State of South Carolina in the United States. You will sometimes see our name as “The Urban Electric Co.” If you need to contact us, you may do so by mail or other physical delivery service at 4500 Leeds Ave. Suite 101E, North Charleston, SC 29405; by email at info@urbanelectric.com; by telephone at (843) 723-8140; or through the “Contact” feature on our website, www.urbanelectric.com. If you are contacting us regarding this Policy, please be sure to include the word “PRIVACY” in the first line of your communication.
2. INTRODUCTION
This Privacy Policy and our website are provided in English only; we are not responsible for mistranslation into any other language.
This Privacy Policy describes the types of information that we collect; how and for what purposes we collect it; how we protect, use, and share it; and your choices and rights regarding it.
We may collect and use information that is necessary to allow us to enter into, to communicate with you regarding, and to fulfill your orders for our products, or that is useful for direct marketing of our products. Other collection of information is based on your consent, if you provide it in accordance with this Privacy Policy. By providing information to us or by using our website, you agree to the collection and use of information in accordance with this Privacy Policy.
3. COLLECTING PERSONAL INFORMATION
Information you provide directly
We collect, store, and process information about you that you provide to us when you:
- use our website (for example, by filling in a form or browsing while electronic data collection tools are enabled on your device);
- contact us by telephone or in person (for example, to inquire about or to order our products);
- send us a letter, e-mail, social media message, or filled-in form;
- subscribe to receive a service from us (for example, product information) or follow us on social media;
- apply for employment; and
- apply for trade account status.
Information we collect electronically
When you visit our website, we may collect certain information through the use of “cookies” and other automated means (see Section 4 below). Such information may include:
The date and time of your website visit; The pages that you visit on our website and the time that you spend on them; The internet protocol (IP) address of your computer or other device, and/or other unique device identifiers; The internet domain name associated with your computer or other device; The browser type and version that you use, and the operating system if that is provided by the browser; Your metric preference; Your currency preference; Your page layout preference; Your page sort preference; The web address (URL, or “uniform resource locator”) of the webpage that referred you to our website (if provided by your browser); Object requested; Completion status of any request that you make; Geographic location; and Other electronically available diagnostic or usage data. We do not collect (unless you volunteer it) information on racial or ethnic origin; opinions such as on politics or religion; health; or membership in organizations (for example, interest groups or labor unions).
Children’s information and privacy
Our services are not intended for anyone under the age of 18 (“Children”). If we become aware that we have collected personal information from a Child without verification of parental consent, we will take steps to remove that information from our servers.
4. COOKIES
Our website may use cookies and similar technologies to help provide you with a better, faster, and more personalized experience. Be aware that our website may not recognize “Do Not Track” requests or headers from some or all internet browsers.
A cookie is a text file with a small amount of data that may include a unique identifier. A website that you view can place a cookie on your computer or other device. Through them and other similar technologies (such as “pixels,” “beacons,” “tags,” and “scripts”), information can be collected and stored about the online activities of the personal computer or other device that you use. They can, for example, store and manage user preferences, deliver targeted advertising, enable your access to certain content, and gather analytic and usage data to help us refine and improve our understanding of your interests and your experience on, and resulting from your visits to, our website. Cookies may be “session” cookies that last for the duration of your Internet browsing session; or they may be “persistent” cookies that remain on your computer and are active whenever you begin a new browsing session, until you delete them.
You can manage website cookies in your browser settings; and you always have the choice to change these settings by accepting, rejecting, or deleting cookies. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Please click below for detailed information on how to disable and delete cookies in some commonly used browsers:
Mozilla Firefox®
Microsoft® Internet Explorer
Google Chrome™
Safari®
When you first access our website, you will receive a notice advising you that the website intends to use cookies, some of which are our own cookies and some of which are third-party cookies from other entities that provide services for us and for you. You must select “OK” in order to allow both our own cookies and third-party cookies. If you select “OK,” then that computer or other device will accept both sorts of cookies through our website until you change that choice. If you do not select “OK,” that computer or other device will not accept cookies through our website until you change that choice; and our website may then not recognize your device on its next access, so that you may see the same notice about cookies. Please note that if you do not accept cookies, you may not be able to use all features on our website.
Cookies may be one of five types.
One type is “essential.” These are necessary for you to navigate around a website and to use its features, for example adding items to an online shopping cart.
A second type is “performance.” These collect information about how you use the website. Information collected includes, for example, the Internet browsers and operating systems used, the domain name of the website previously visited, the number of visits, duration of visit, and pages viewed. Performance cookies help us to improve our website’s user-friendliness and to enhance your experience.
A third type is “functional” or “preference” cookies. Functional cookies remember choices you have made related to our website (such as your username and your region, and your preferences as to user-customizable aspects of a web page’s appearance, such as text size and fonts) in order to provide enhanced, more personal features.
A fourth type is “targeted advertising.” These cookies track your browsing activities and enable advertisers to pop-up on your screen advertising related to things in which your browsing history indicates that you likely have an interest. They can also track and control the number of times you see an ad and so can measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with advertisers. As an example, if you visit a page on our website related to one of our products, you may begin to see pop-up notices related to that or other products in your future Internet browsing. For more information about such interest-based advertising, you can visit: http://www.iab.net/public_policy/behavioral-advertisingprinciples. If you opt out of interest-based advertising, you may still receive advertising when you visit our website or advertising about our products when you are on other websites, but we will not be using information collected about you so that the advertising that you do see will not be customized to your interests. You can exercise your online advertising choices at http://optout.aboutads.info or by clicking the AdChoices icon in an ad and following the instructions. You may also opt out of receiving interest-based ads from many sites at http://www.networkadvertising.org/choices and at http://www.youronlinechoices.com/. Another tool you can use to control advertising on your mobile device is the AppChoices App: http://youradchoices.com/appchoices. Remember, if you delete cookies, use a different device, or change web browsers, you may need to opt out again.
The fifth type is “security” cookies, which are used to protect the security of our website’s servers and systems.
5. USING YOUR PERSONAL INFORMATION
We may use and process the information that we obtain either directly from you or electronically through your use of our website, for the following purposes.
to enable making and fulfilling orders, making and receiving payments, and providing customer support;
to evaluate your application for employment or for trade account status;
to personalize your access to our website and allow you to participate in interactive features of our website when you choose to do so;
to detect, prevent, and address technical issues with our website or electronic communications and data processing;
to send email notifications, marketing, and/or non-marketing commercial communications (you may opt out of receiving email communications from us by selecting the opt-out link at the bottom of each email communication);
to provide information to third parties with your consent;
to assess trends relating to our business;
to manage general record keeping;
to enable us to compile anonymous, aggregated statistics regarding how users use our website and to improve the structure of our website;
to meet any legal and/or regulatory requirements; and
for other similar purposes that are not incompatible with those listed above.
We may use your information in other ways for which we provide specific notice at the time of collection. We may process your personal information by both automated and manual means.
At the time you allowed cookies in your website visits and at the time you entered information through our website or provided it to us through any other means, you have consented to the above uses of that information. Your decision to provide your information for marketing and other purposes not directly related to an order for our products, or an application for employment or trade account status, or a contact form submission is optional and will not affect your ability to purchase our products. Your decision to provide your information for all purposes concerning an order for our products, an application for employment, an application for trade account status, or a contact form submission is voluntary; however, if you do not provide such information, you may no longer be able to make such order or to have such applications considered.
6. THIRD-PARTY SERVICE PROVIDERS
We may employ third parties (“Service Providers”) to facilitate the management and operation of our website or to host or manage and operate it on our behalf, to perform website-related services, or to assist us in analyzing how our website is used. These Service Providers have access to your personal information only to perform these tasks on our behalf; and they are obligated to protect it and not to disclose or use it for any other purpose.
Analytics
We may use Service Providers, including Google Analytics, to monitor and analyze the use of our website. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
You can opt-out of having made your activity on the website available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: http://www.google.com/intl/en/policies/privacy/.
Interest-based advertising
We use remarketing services to advertise on third party websites to you after you visited our website. We and our Service Providers, including Google AdWords, Instagram, Pinterest, and Facebook, use cookies to inform, optimize, and serve ads based on your past visits to our website.
Google AdWords remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads. If you wish to opt-out, Google also recommends installing the Google Analytics Opt-out Browser Add-on - https://tools.google.com/dlpage/gaoptout - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy Terms Terms web page: http://www.google.com/intl/en/policies/privacy/.
Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950. To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: https://www.facebook.com/help/568137493302217. Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation .
In addition, we may provide to remarketing services (such as Instagram, Pinterest, or Facebook), or those services may electronically collect, information about our customers or website-users (possibly including you) that may include one or more of the following: email address, name, and/or location, from which those remarketing services may create a group of their account-holders or users who have similar characteristics, for purposes of sending those similar account-holders or users information about our products.
7. DATA TRANSFERS
Information that we or our Service Providers collect is processed by us or by our agents, including Service Providers that we have selected, in the United States or third countries of our choosing. Consequently, your personal information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your home jurisdiction.
Your agreement to allow us to collect, use, and retain information (either provided directly by you or collected electronically) constitutes your agreement to that transfer. We will take appropriate steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this Privacy Policy and that no transfer of your personal information will take place to an organization or jurisdiction unless there are adequate controls in place for the security of your personal information.
8. SHARING INFORMATION
Except as described in this Privacy Policy (including with respect to Service Providers, described above), we do not sell, disclose, or otherwise share information that we collect and hold about you.
We may also disclose your Personal Data in the good faith belief that such action is necessary to:
To comply with a legal obligation, imposed by statute, regulation, a court, or regulatory agency;
To protect the safety of users of the website or of the public;
To protect and defend our legal rights and property;
To prevent or investigate possible wrongdoing in connection with our website; and
To protect against legal liability.
We reserve the right to transfer information about you in the event that we sell or transfer all or a portion of our business or assets, in accordance with applicable law. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use information you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your information with any inquiries concerning the processing of that information.
9. HOW WE PROTECT INFORMATION
The security of your information is important to us; but remember that no method of transmission over the Internet and no method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. Use of our or any other website or other means of electronic communication is at your own risk. For your own protection, we encourage you not to include sensitive personal information, credit card or similar data in any e-mails you send us or our staff.
We maintain administrative, technical and physical safeguards designed to protect the information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. We will use our safeguards to protect your information and try to prevent unauthorized access to our systems. Services Providers and contractors who might have access to your information in order to provide services on our behalf will be contractually obliged to keep such information in confidence, provide adequate data security measures, and may not use that data for any other purpose.
10. HOW LONG WE KEEP INFORMATION
We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Our generous lifetime product warranties will necessitate maintaining information regarding your product orders for an indefinite period.
11. YOUR RIGHTS
We will take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. You may request the deletion of all of your information that we hold and the cessation of all processing thereof; and we will comply with that request except to the extent necessary to perform to completion any contract that you have entered into with us. Deletion will not affect any processing already begun; nor will it extract non-identifiable information about you from any aggregated, anonymized data set. We will not be able to remove your information from the databases of third parties with whom we have already shared your information, with your consent. You also have the right to a copy of your personal information that we hold in a commonly used electronic format so that you can manage and move it. We may ask you to verify your identity before responding to such requests. You also have the right to request that we cease sending marketing communications, whether by email or otherwise, to you. You can do this by (i) leaving un-checked the applicable box(es) on any form used to collect information from individuals, or (ii) clicking the unsubscribe link displayed in any of the marketing e-mails you receive, or (iii) otherwise requesting that we do not process your information for marketing purposes.
Pursuant to California’s “Shine the Light Act,” California residents are permitted to request information about the manner in which we share certain categories of information with third parties for their marketing use.
12. LINKS TO OTHER WEBSITES
Our website may include hyperlinks to websites that we do not operate. If you click on a third-party link, you will be directed to that third party’s site. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services. You should review the privacy policy of every site you visit.